Sega mostly remembered for its most successful video game, Sonic the Hedgehog, used to be a major player in the video game and console market in the 1990s. They found success with their Genesis console and went on to launch their Dreamcast game console in 1999. Dreamcast, which many believe was ahead of its time, was the first console that allowed worldwide network compatibility.
For an unknown reason, these consoles simply did not sell very well, they may have been overshadowed by the PS2 which was released in 2000. They were discontinued after only two years and were the last time Sega tried their hand at creating game consoles.
Hot Wheels and Barbie computers
Toy manufacturer Mattel announced in 1999 that it had acquired the rights to sell Barbie and Hot Wheels computers. They teamed up with the Patriot Computer corporation in an attempt to deal with the decline in the sale of Barbie dolls and the rise in the sale of software and hardware for kids.
Unfortunately, the computers suffered from multiple manufacturing flaws, and the costs of fixing and replacing the computers eventually drove Patriot out of business. In 2000, only a year after the products launched, Patriot filed for bankruptcy and Barbie and Hot Wheels computers were seen no more.
LaserDisc
As we’ve seen, the home video market is not an easy one to conquer. Phillips took a crack at it with their format LaserDisk, which was released in 1978, between the era of VHS and right before DVD. LaserDisc had better sound and video quality than VHS, but the product’s numerous flaws ensured that it would not stick around for long.
The biggest issue was that LaserDisc players were only able to play discs, but were not able to record television shows, which was one of VHS’s main selling points. Another was the high cost of both the players and the discs themselves. The format, which came out in the late 70s, had a brief revival in the 90s but was ultimately forgotten.
S&W Mountain Bikes
Smith & Wesson, known for their firearms, had a history of making bicycles for the police, and in 2002, the company decided to expand their operation and offer mountain bikes to the general public under the S&W brand.
Seems like bicycles were too off-brand for this company and the American public was just not buying it. Since then, Smith & Wesson have gone out of the mountain biking business and are sticking to what they know, guns.
Lisa
Apple is yet again an example of, if at first, you don’t succeed, try, try again until you just can't anymore. Such was the case for Lisa, a personal computer with a graphic interface that was released in 1983. The product was targeted at business users who had quite a bit of extra cash as they cost $9,995 each which is what is actually equivalent to $25,000 in 2020, and that is a lot to be shelling out for a PC.
Lisa cost Apple 3 years and $50 million in development to make, but only 100,000 units were sold in the first two years. Unsurprisingly, that was enough for Apple to bench the computer in 1985.