Pal Many of our friends take good care of their health through a healthy diet. Sometimes, temptations come in the form of savory food with high calorie and fat content. Also, when you go to fast food chains, you’ll be offered the Supersize of everything. What else does that mean? A cheat day, of course.
There’s this ad decades ago that shares a shortcut to achieve your diet goals. It sounds chancy but just spare a moment at least. Apparently, sugar, one of your diet archenemies, can actually help you lose weight. This ad claims that if you eat something with sugar before your mealtime, you’ll lose your appetite. That means, your calorie intake would abate a little. Treat sugar as your diet accomplice. Your relationship will definitely grow sweeter.
The White Horse Phenomenon
Rape jokes are still rampant everywhere in the world. Until today, victim blaming and misogyny hasn’t been completely eradicated. Despite many societal awakenings, those who have been engulfed in the patriarchal hegemony have a hard time getting off the track. What adds to the difficulty of changing the misogynist mentality is the production of ads that reinforce its standards.
Here’s one of those ads that do not go the extra mile to undermine the status quo. The White Horse Liquor ad suggests that if a guy in a bachelor’s pad bears of brings a White Horse in the room, he’s automatically a good guy. This is an entirely wrong idea to cultivate to its viewers. Women are still afraid to report rape incidents because of the stigma. Don’t trust anyone, even guys who bring White Horse to pads or pubs.
The Endless Cycle of Dishes
Although women statistically still bear the brunt of housework in modern-day households, we can at least appreciate that it’s not as bad as it was in the 1950s. This 1956 ad for Lux dish soap relies on the assumption that the mother of the family is the one doing all the dishes. Thankfully, she has Lux dish soap to help her feel less overwhelmed. Aw, how sweet.
Never mind the fact that this poor woman would probably feel less overwhelmed if, say, the other members of her family helped her wash the dishes. She’s probably the one who cooks dinner, so washing the dishes is the least her family can do for her. But that would be too easy of a solution.
Treat Yourself
Self-care is nothing new, but it did look and smell a little different back in the day. Lux was advertising their new line of soaps in this ad, but here’s the thing. It wasn’t a new scent. It was just a line of new colors for their bar soap. This doesn’t seem like the most appealing reason to buy new soap, but maybe back then, that’s all it took to get attention?
Admittedly, these Lux soap bars do look very pretty. But we don’t want to know what kind of weird dyes were in these soaps. Considering it was the late 50s, they probably used some stuff that’s outlawed today. Also, a big selling point in this ad is that “9 out of 10 film stars” use Lux soap. Apparently, you could say anything in an ad back then, no matter how vague.
Women Can Cook Without Kenwood
Many people are inclined to watching and reading ads. They play a big role in educating the viewers and consumers. If an ad is sexist, the consumer’s ideals might be in trouble. The idea that women’s only place to be is at home has long been demystified. Women were not born and raised to serve their husbands. They have their own lives to live and own dreams to fulfill.
And then, Kenwood Chef comes into the scene. This product has been specially made for wives. “I’m giving my wife a Kenwood Chef,” the slogan reads. Kenwood thinks that women become wives to cook for their husbands all their lives. And it’s just so wrong.