If you’re a cinephile, then you probably love checking out movie trailers before you invest your time and money into seeing one. Well, the next trailer you watch may have been made by AI technology and not a human!
AI Technology Is About to Automate Film Trailers / Shutterstock
A pair of neural networks, according to the researchers, have been used to create an artificial intelligence model that is capable of spewing out a suitable and emotionally-captivating trailer for every given movie. It turned out that the team utilized the algorithm to produce more than 40 trailers for already-released films, with Amazon Turk employees expressing a preference for the AI-generated trailers over official ones. They were able to do this by combining the efforts of two different neural networks.
AI Technology Is About to Automate Film Trailers / Shutterstock
The first analyses the visual and audio content of the film to identify sections of interest while the second, is essentially the judge of what is fascinating. It studies a textualized version of the film – similar to a screenplay – and utilizes natural language processing to identify crucial and emotional moments throughout.
The final model creates original trailers based on “movie understanding,” which is a method of analyzing how neural networks comprehend the material that is fed into them.
Previous work on the topic includes a partnership between academics working with IBM who created their unique movie trailer-generator as part of their study project. However, it seems that this one was only capable of producing trailers for a certain horror picture.
A typical training procedure for artificial intelligence generators is to expose them to hundreds of hours of an identical material to demonstrate to the machine what it is looking for. Instead of attempting to conjure up anything that resembles a movie trailer, these models are creating one from scratch. More than merely changing settings within a black box is required for this to be accomplished.
AI Technology Is About to Automate Film Trailers / Shutterstock
Depending on how successful a film is, a terrific trailer may make or destroy its financial prospects. Artificial intelligence that can democratize the development of high-quality movie trailers has the potential to be a game-changer for independent filmmakers.
Better hold onto your popcorn, the future of film is about to get even more hi-tech!
